Eva Restaurant, on Beverly Boulevard in Los Angeles, is offering patrons a 5% discount if they check their cell phones at the door. Interestingly enough, however, the chef and owner of the restaurant, Mark Gold, explained that it has nothing to do with diners disrupting other guests – instead, it’s about creating an environment that allows people to connect with one another. He explains to TIME Magazine:
It’s about two people sitting together and just connecting, without the distraction of a phone, and we’re trying to create an ambiance where you come in and really enjoy the experience and the food and the company.
When I read this I had to laugh for a second. There has been so many times I’ve been out to dinner and glanced around to notice that the majority of people, particularly couples, out to dinner together but texting away on their phones. I know Greg and I have been guilty of this a few times, and have even implemented a “no cell phones at the dinner table” rule in our house. Smartphones can be great for so many things, but shouldn’t we draw the line somewhere? I have to say, I kind of like what Gold is doing.
Could this be the start of a new trend? Would you check your phone for the discount?
What do you think?